• Ishaan kakkar

Indian Newspaper Society asks Google to pay 85% of ad revenue to news publishers


The Indian Newspaper Society (INS) has asked Google India to ensure that the country’s news publishers are paid 85% of the advertising revenue for their content, as Google uses this news content to fuel its advertising supply value chain.


The INS president L Adimoolam, in a letter to Google India’s country manager Sanjay Gupta, demanded that the big tech giant should pay for news generated, as newspapers employ thousands of journalists on the ground, at considerable expense, for gathering and verifying information.


It is unclear the proportion of ad revenue that Google currently pays to news publishers. In a blog dated June last year, Google claimed that news publishers keep over 95% of the digital advertising revenue they generate when they use Google’s Ad Manager to show ads on their websites.


The move omes after this week, Australia’s Parliament passed the “News Media and Digital Platforms Mandatory Bargaining Code” that requires companies such as Google and Facebook, whose primary source of revenue is advertising, to pay local publishers for news content.


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