Indian personal care brand Arata raises $1Mn in funding

Homegrown community-led personal care startup Arata has raised $1 million in pre-Series A round from Nikhil Vora (Founder and CEO of Sixth Sense Ventures) and Rohan Vaziralli.

Arata is an Indian wellness brand founded in 2018 by Dhruv Madhok and Dhruv Bhasin.The personal care brand is committed to creating products with ingredients that are 100% nature-derived, plant-based, vegan and chemical-free.

Speaking about the recent development, the founder-duo said, “Our revenues have grown 2x in the past seven months. Consumers today speak the language of sustainability, inclusivity, honesty, and transparency. They are forming new habit patterns and are choosing responsible brands that are not only healthy and effective but also have a positive impact on the environment. The fundraise will help us scale as we aim to become a global voice with our unique product offering.”

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