• Chethan Machaknur

Instagram Guides may soon allow creators to recommended places, products and more

Instagram  is working to expand its recently launched “Guides” feature which initially debuted with a specific focus on wellness content. The feature, which launched in May, has allowed select organizations and experts to share resources related to managing your mental health — including things like handling anxiety or grief amid the COVID-19 pandemic,Instagram is developing tools that will allow creators to build out Guides for other types of tips and recommendations, too — like recommended places or even recommended products.

The larger goal with Guides is to give Instagram users a way to post longer-form content that’s not just a photo or video. Currently, Guides can include photos, galleries and videos sourced from either the creator’s own profile, which is more common, or from other creators. In addition, the Guides include commentary or tips alongside the media.

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