Instagram launches redesigned Shop Within Its App, Powered by Facebook Pay

Instagram to rolling out a new feature called Shop, along with launching Facebook Pay on its platform for purchases and donations. The dedicated ‘Shop' page under the Explore tab will showcase different brands and items that people can purchase.

The ‘Shop' page will also give users personalised recommendations on things to buy within the app. Tapping on the ‘Shop' tab at the bottom bar in Instagram will take users to the existing shopping experience in the app, with a listing of posts that have Shopping Tags added via approved merchants.

"Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalogue and then customise the look and feel of their shop with a cover image and accent colours that showcase their brand," Facebook said in a statement

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