Instagram starts testing 'Instagram Lite' in India

Photo-sharing platform Instagram said that it is testing 'Instagram Lite' app in India that occupies less space on Android phones and consumes lesser data, before it rolls out the offering globally.

"India is an important market for us and has been a testing ground for innovation... India was one of the first few countries where we tested Reels, and the first country where we launched the Reels tab...In order to expand the appeal of Instagram to users across the country, today we're announcing the test of Instagram Lite in India," said Vishal Shah, VP of Product, Instagram.

'Instagram Lite' is speculated to be less than 2 MB in size and built to provide access and high quality experience to users in India, irrespective of the device, platform and network that they are on. The experience on the new app is similar to the core Instagram app, though there are some features that are not currently supported such as Reels, Shopping, and IGTV. The app will be available in Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu.

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