Instagram might finally be allowing its IGTV stars, to make money directly from their content. It’s internally testing a Partner Program that lets IGTV creators run ads on their videos.
IGTV users would be able to “earn money by running short ads on your IGTV videos. It sounds very similar to Facebook‘s mid-roll ads, in which content creators reap the revenue from the ads.
Instagram confirmed to TechCrunch this was an internal prototype, and it could be a while before we see this in the wild.