Instagram is rolling out new features that will enable content creators to make money directly through ads on its long-form video service IGTV and purchase of digital badges on Instagram Live.
It will share 55% of the advertising revenues and 100% of the money made from badges during the initial test phase, according to a report by The New York Times.
The company will start testing three badges priced between $0.99, $1.99 and $4.99 with creators and businesses from next months and will later expand across the United States, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico over the coming months. It will also likely roll out a revenue-sharing arrangement with creators after the tests are completed, the report noted.
These badges will start appearing next to a person’s name throughout the live video. "Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator's list of badge holders and access to a special heart," the company said.