JioMart Begins Selling Electronics

Gearing up to scale into a full-fledged ecommerce platform, Reliance Industries’ JioMart, on Wednesday (October 21), started selling electronic products as part of a pilot project in Navi Mumbai.

The pilot project will offer kitchen appliances, small home appliances like vacuum cleaners and air purifiers, electronic personal care products like shavers and trimmers, power banks, audio products and gadgets of brands such as Apple, Samsung, Sony, JBL, Philips, SanDisk and Bajaj.

JioMart, a unit of Reliance Retail, was launched earlier this year as an online store selling groceries and FMCG (fast-moving consumer goods) products. The platform soon began selling personal care products as well.

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