JioSaavn launched JioSaavn YourCast for Indian podcasters, YourCast helps create an integrated, end-to-end support ecosystem that empowers independent podcasters with tools to get their stories listened to. Podcasters can now simply submit basic details and links to their RSS feeds through an online portal.
These details will be verified by JioSaavn’s in-house content team for authenticity and quality, after which approved shows will go live thereafter. The podcasters can reach over 100 Mn engaged JioSaavn users across the globe.
The company says that it has launched several original podcasts while steadily building out the catalogue with partner content. This includes shows such as #NoFilterNeha, Kahaani Express, Take 2 with Anupama and Rajeev, Bhai Ke Raapchik Reviews, Mind Voice with RJ Balaji and its ongoing original music podcast series, Talking Music.
Since 2016, the company says it has registered a 10x increase in its podcasting catalogue and created over 200 hours of original content across a variety of culturally-relevant categories – numbers that can be expected to grow even further with the launch of JioSaavn YourCast.