Kids-focussed AR startup Cub McPaws raises $800K from global investors

Augmented Reality (AR) startup Cub McPaws has raised Pre-Series A funding of $800K from a syndicate of investors from the US, Japan, Dubai, and India.The startup plans to use the funds to scale up its distribution capabilities, enhance its technology offering, apart from expanding its customer base.

The funding round was led by a Dubai-based global family office. The syndicate of angel investors from Japan include Takayuki Sugiura, CEO of Circus Capital; Daisuke Takagi, Executive Director at UBS; Motoko Tanabe, Founder of HMF Corporation; Toshiro Wakimaru, ex-COO of MedPeer Inc; and Taichi Nakamura, CEO of Venex Ltd.

Cub McPaws is a direct-to-consumer brand that focuses on premium and comfortable merchandise for kids born after 2010. Its product line includes Magic T-shirts, a first-of-its-kind AR-enabled clothing line; and Terra, a 100 percent chemical-free and organic range of clothing. The startup said in a statement that it has recorded month-on-month growth of 50% even during COVID times.

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