Mahesh Bhupathi’s personal care company Scentials raised $6 mn from TIW PE
Mahesh Bhupathi’s D2C beauty and wellness brand Scentials has raised close to $6 mn funding from domestic private equity firm TIW Private Equity (TIW PE). Founded by Bhupathi and Jinesh Mehta, Scentials Beauty Care and Wellness develops its own line of beauty & wellness products, as well as co-branded products with celebrities such as Virat Kohli, Lara Dutta and Salman Khan.
With the funding from TIW PE, the company plans to expand its product offerings and strengthen its distribution network across the country. “Building beauty businesses with influencers has created a lot of value in the west and after Unilever Venture, we are proud to have TIW believe in this opportunity in India and will continue exploring growth categories.” said Bhupathi.