Restaurant brand Mainland China is contemplating setting up a sub-brand called Mainland Asia, distancing itself from the word 'China’.
Anjan Chatterjee, managing director of Speciality Restaurants, the chain which owns Mainland China, Oh! Calcutta and Sweet Bengal, said for now the company has begun a month-long promotion called Mainland Asia, and may consider setting up a standalone sub-brand by the same name.
“While Mainland China will remain the umbrella brand and there is no change in the brand name, we may have a standalone sub-brand called Mainland Asia. We are contemplating that,” Chatterjee said.