US-based management company Awesome Motive, which offers website tools and marketing software to small businesses to scale, has acquired Bengaluru-based browser push notifications platform PushEngage.
The Indian company believes that Awesome Motive’s vast resources and deep understanding of the marketing industry will bring more “powerful” solutions to their platform. It will continue to operate independently with the entire team joining Awesome Motive. PushEngage’s founder Ravi Trivedi will continue to lead the team, along with Awesome Motive CEO, Syed Balkhi.
PushEngage will leverage the scale and knowledge of the Awesome Motive team to build more innovative solutions to help you maximise the full power of push notifications. It will also be building deeper integration with other Awesome Motive Products and popular platforms like WordPress, WooCommerce, Shopify, MemberPress and others.
“In the coming months, you can expect to see easier workflows to set up highly personalised push notifications campaigns that have proven to drive results, improved opt-in technology that’ll help you get even more subscribers, and introduction of new message channels that you can use to expand your reach,” Trivedi said.