Martech leader Netcore acquires Hansel.io, a real-time, no-code product experience platform


Netcore Solutions, a pioneer in Intelligent Customer Engagement & Communications, has acquired Hansel.io, a real-time, no code, Product Experience (PX) platform in a cash and stock deal. The addition of Hansel’s complementary and differentiated capabilities of Contextual Nudges & A/B Testing accelerates Netcore’s offering of Intelligent Customer Experience (CX) at scale across all the digital touchpoints.


Founded by ex-Flipkart, ex-Zynga product & tech leads, Varun Ramamurthy & Parminder Singh, Hansel.io, is a Real-time, No-code, Product Experience platform used by Product Managers & Growth Marketers to place Contextual Nudges & Walkthroughs at the most appropriate time in the customer’s journey to boost user activation, conversions, feature adoption and engagement on App & Web. Hansel also boasts of a suite of low-code offerings including Feature Management and A/B Experimentation for mobile apps.


Netcore has been building upon the vision of delivering “Intelligent Customer Experience” to every consumer across all the digital touchpoints. With 3 back to back acquisitions over the last 18 months, first being Quinto.ai (Conversational AI platform) followed by Boxx.ai (AI-First Omnichannel Personalization & Recommendation Engine) and now Hansel.io enabling product and growth marketers to change the Website and App layout without any code release and run product experiments in real-time, Netcore accelerates the evolution from an Intelligent Customer Engagement & Communications platform towards building the Intelligent CX cloud.


“As nearly 90% of mobile internet usage is within apps and over 100,000 new apps releasing every month, it is essential for product and growth marketers to focus on continuous enhancement of their in-app user experience,” said Kalpit Jain, Netcore’s Group CEO. “Every interaction that you do today needs to be Contextual, Personalized, and a delight to your customer. With the amalgamation of Hansel’s capabilities, Netcore will provide the much-needed agility to marketers and Product Managers to run on the fly experiments across the entire customer journey from mobile apps, websites to communication channels. Thus building a seamless end-to-end Customer Experience, in turn helping increase conversions, retention & adoption.”


Parminder Singh, Co-founder of Hansel, stated “This is a win-win for both companies. Adding Hansel’s capabilities to modify in-app experiences adds a significant ability to Netcore’s offering to Growth & Product teams. With our Expertise in the Mobile App Development space & Netcore’s expertise & reach in the industry built over decades will surely help our young team navigate the still nascent no-code movement better. The combined offering can now be used to manage the end-to-end experience of your users, within and outside the product.”


Equirus Digital, an investment banking firm, acted as the exclusive financial advisor to Netcore for the deal.


Final transaction closure is pending regulatory approval.


About Hansel


Hansel.io helps Growth teams ‘nudge’ users in their applications in real-time, without code, thus reducing the time-to-market significantly and arresting churn from conversion funnels. The company was founded in 2016 by Varun Ramamurthy Dinakar and Parminder Singh, and works with several large customers across sectors in India and South East Asia, including PayTM, Redbus, MPL, and Tokopedia, among others.


Hansel.io had previously raised a total of $5.4 million of Funding from marquee Investors like Chirate Ventures (previously known as IDG Capital), Vertex Ventures, and Endiya Partners.


For more information on the product, visit www.hansel.io


About Netcore Solutions


Netcore is a global Martech product company that helps B2C brands create amazing digital experiences with a range of products that help in acquisition, engagement, and retention. The first and leading AI/ML powered marketing automation and customer engagement platform, Netcore was established in 1997 by Rajesh Jain, an internet pioneer. Today Netcore is revolutionizing the way marketing & product teams engage with the consumers.


Serving more than 70% of B2C Unicorns in India and SEA like Flipkart, Swiggy, Lenskart, MakeMyTrip, Dream11, Unacademy, Oyo, OLA, Nykaa, Traveloka, Tokopedia, GoJek, Bukalapak, others and a strong base of 3000+ enterprises across verticals like Thomas Cook, Go Air, Cleartrip, HDFC, Kotak, Axis Bank, ICICI Bank, SBI, Reliance Group, Vodafone along with International brands PizzaHut Malaysia, Malindo Airlines, Philippine Airlines, Standard Chartered, Gulf News, SS Sports, FCMB, GT Bank and many more. Netcore, with its marketing technology, delivers 10+ billion emails a month, 10+ billion SMSes & Web/App Notifications a month, and handles 100+ Billion Events a month. Netcore is headquartered in Mumbai, India with offices in 8 different countries including North America, SEA, MEA.

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