Micromax IN series is now official. The homegrown smartphone brand has made a comeback with smartphones in the Rs 7,000 to Rs 15,000 segment with a tagline of 'we are for India'.
Micromax's virtual event began with Co-founder Rahul Sharma sitting inside the company's Bhiwadi factory in Rajasthan, highlighting that Micromax is a pure 'Made in India' brand, and said that Micromax's IN mobiles will offer complete stock Android experience, no bloatware, and no ads.
In a virtual launch on Tuesday, Micromax has launched two phone — Micromax IN 1b in the price range of Rs 7,000-Rs 10,000 and Micromax IN Note 1, which will start at Rs 10,999.
Rahul said that the new Micromax smartphone series is targeted at Indian consumers looking for affordability, performance, and value for money. And instead of highlighting features and specification of the newly launched smartphones, the launch video focused on the anti-China sentiment in the country.