MoEngage raised $25 million in Series C led by Eight Roads Ventures. F-Prime Capital, Matrix Partners India & Ventureast
It offers a product that allows clients to get deeper insight about the way their customers or users are engaging with their apps and websites. “We can, for instance, tell at what time a customer is using the app,” said Raviteja Dodda, founder and chief executive of MoEngage
These insights, all displayed on one dashboard, could be very useful for firms to retain their existing customers or find optimized ways to attempt to sell more to them.
Its clients include Deutsche Telekom, CIMB Bank, Travelodge, Samsung, McAfee, Vodafone, retail chain Future Retail, ride-hailing service Ola, budget-hotel operator OYO, grocery delivery startup Bigbasket, and music streaming service Gaana.