Sequoia-backed esports platform Mobile Premier League (MPL) has clinched a three-year kit sponsorship deal with the Board of Control for Cricket in India (BCCI).
MPL's wholly-owned subsidiary MPL Sports Apparel and Accessories has replaced Nike as Team India's apparel sponsor from November 2020 to December 2023.
According to BCCI sources, MPL will pay Rs 65 L per match, which is lesser than what Nike paid for the last 14 years. Additionally, the $450-Mn gaming startup will dish out Rs 3 Cr per year in merchandising costs to the BCCI.
With this, MPL joins homegrown unicorns Paytm, BYJU'S, and Dream11 in sponsoring Indian cricket in varying capacities.