MPL joins Paytm, BYJU'S, Dream11 in sponsoring Team India

Sequoia-backed esports platform Mobile Premier League (MPL) has clinched a three-year kit sponsorship deal with the Board of Control for Cricket in India (BCCI).

MPL's wholly-owned subsidiary MPL Sports Apparel and Accessories has replaced Nike as Team India's apparel sponsor from November 2020 to December 2023.

According to BCCI sources, MPL will pay Rs 65 L per match, which is lesser than what Nike paid for the last 14 years. Additionally, the $450-Mn gaming startup will dish out Rs 3 Cr per year in merchandising costs to the BCCI.

With this, MPL joins homegrown unicorns Paytm, BYJU'S, and Dream11 in sponsoring Indian cricket in varying capacities.

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