• Ishaan kakkar

MX Player Tops India’s Video Streaming App For Time Spent

Short video platform MX Player has emerged as the leading video streaming app in India in 2020, in terms of time spent by users, as per a recent report by global mobile app analytics firm App Annie.

Roughly, MX Player users spent 7.8 hours per month on the app, compared to 4.5 hours for Hotstar, 7.4 hours for Netflix and 4.4 hours for Amazon Prime Video. Surprisingly, MX Player was only behind YouTube, where an average Indian user spent 26.4 hours per month in 2020.

According to a recent App Annie report titled State of Mobile 2021, India recorded 24.27 Bn app downloads across the iOS App Store and Google Play Store in 2020. MX Player has more than 500 Mn downloads on the Google Play Store. The streaming platform ranked seventh in the list of top 10 apps in India in terms of their monthly active users (MAUs) last year. WhatsApp ranked first, Facebook second and Truecaller third.

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