Myntra enters Middle East market to cater to matching need for WFH wear amid Covid pandemic

Myntra said it is launching trending Work-From-Home wear from its private brands in the Middle-East market capitalizing on the consistent need of shoppers amid the Covid-19 pandemic.

The fashion etailer has entered into a strategic partnership with UAE’s ecommerce platforms, Noon and Namshi, to sell athleisure and casual wear to shoppers in the region which is said to have high internet penetration and growing popularity of online shopping due to the coronavirus outbreak.

"The Covid-19 outbreak has made the needs of consumers consistent across the globe. The pandemic has expedited a lot of our aspirations. We felt it was the right time to take leisure wear, T-shirts, athleisure wear from our in-house brands overseas,” Amar Nagaram, head of Myntra, said.

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