Myntra Taps On Virtual Mall Experience As Ecommerce Set To Rise

Myntra has launched a new virtual mall feature to enable apparel and accessories companies to create a store-like experience virtually.

The feature will be available on Myntra’s app for brands to give a prominent display to its product for an additional fee. So far, about 30 brands have been leveraging this feature for their end of reason sale (EORS) scheduled to take place in the third week of December. These brands include Hennes & Mauritz, Decathlon, Puma, Max and Mothercare.

“During these times when there is a lot of change in shopping behaviour we did not want customers or brand partners to miss premium offline malls. EORS is one of our biggest events where brands who are feeling the pinch of the pandemic will get to demonstrate their presence though the virtual mall,” said Lalitha Ramani, chief product officer at Myntra.

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