Netflix acquired Boss Fight Entertainment, a small independent video game studio based in Allen, Texas, as the video streaming service expands its presence in the lucrative video game market.
The purchase of Boss Fight, a mobile game developer with 130 employees, is Netflix's third studio acquisition since entering the gaming industry last summer. In September, the company acquired Night School, and this month, it acquired Next Games. Netflix refused to reveal how much it paid for Boss Fight. Mike Verdu, who was hired to lead Netflix's gaming push after previously working at Facebook and Electronic Arts, stated that the company intended to differentiate itself through the brand appeal of its shows, which could be turned into games. Even if Netflix does not yet have a reputation for producing popular game titles, a game based on a Netflix hit may pique the interest of gamers based solely on name recognition.