Netflix Introduces Hindi Interface To Lure Indian Viewers

Netflix has launched a Hindi interface to further the platform’s appeal in Tier 2 and Tier 3 cities. Users can switch to the ‘Hindi’ interface through language settings under the ‘Manage Profiles’ section. The platform offers viewers the choice to view their interface in 27 global languages. On Netflix, members can set up to five profiles in each account, and each profile can have its own language setting. Users outside India will also have the option to switch their user interface to Hindi.

The rapidly expanding presence of Netflix in terms of workspaces, and the rolling out of India-specific subscription plans, have a lot to do with the company’s India outlook.Netflix is also in talks with Network18’s Viacom18 entertainment network for a multi-year partnership to source at least 10 shows, mainly in Hindi. 

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