Netflix to charge accounts for password sharing from 2023

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Netflix to introduce a structure to charge accounts for password sharing next year, stepping up efforts to persuade more than 100 million freeloading households to start paying as the company faces declining membership and increased competition.

After years of being relatively lax in terms of password sharing, Netflix announced on Tuesday that its “goal is to find an easy-to-use paid sharing offering that we believe works for our members and our business and that we can roll out in 2023.” It has previously stated that it will implement password-sharing fees worldwide, including in the United States. So far, its password-sharing fees have only been tested in a few Latin American countries, where it is experimenting with two schemes.

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Netflix to charge accounts for password sharing from 2023

Netflix to introduce a structure to charge accounts for password sharing next year, stepping up efforts to persuade more than 100 million freeloading households to start paying as the company faces declining membership and increased competition.

After years of being relatively lax in terms of password sharing, Netflix announced on Tuesday that its “goal is to find an easy-to-use paid sharing offering that we believe works for our members and our business and that we can roll out in 2023.” It has previously stated that it will implement password-sharing fees worldwide, including in the United States. So far, its password-sharing fees have only been tested in a few Latin American countries, where it is experimenting with two schemes.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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