Netflix will cancel the subscriptions of all accounts which have been inactive for a year, will also send out emails or in-app notifications to all such customers, asking if they would like to keep the subscription. In case there is no confirmation from the user, the platform will automatically delete the accounts.
However, the customers can restart their subscription within the next 10 months and access their favorites, profiles, viewing preferences, and account details. The customers can also get back on Netflix post 10 month period, but would have to build their profile and consumption chart again.
“You know that sinking feeling when you realize you signed up for something but haven’t used it in ages? At Netflix, the last thing we want is people paying for something they’re not using,” the company said.
The unusual move illustrates just how much confidence Netflix has on its loyal customer base. Most companies are happy to withdraw their cut from their members’ bank accounts or credit cards for as long as they can.
Netflix said these inactive accounts — more popularly known as zombie accounts in the industry — only represent a few hundred thousand users, or less than half of 1% of its overall member base — a fact that the company already factors into its financial guidance.
The streaming service, which had more than 182 million subscribers at the end of March 31