Human Rights NGO, Amnesty International, Written to EU competition regulators requesting Google The acquisition of wearable maker Fitbit will be blocked. Google has announced an investment of $ 2.1 billion to buy Fitbit, regulatory approvals have not yet been obtained for transactions in the European Union.
NGOs attacked Google and Facebook’s business model arguing that “surveillance giants” could harm human rights “on a population scale". Amnesty warns that as a result of its surveillance-based business model, Google is “encouraged to merge and aggregate data across different platforms. Letting sensitive health data fall into the hands of an advertising giant is a privacy trash fire.
The commission’s decision to scrutinize the acquisition rather than waiving it through with a cursory look has led Google to make a number of concessions in an attempt to get it cleared, including a pledge not to use Fitbit data for ad targeting and to guarantee support for other wearables makers to operate on Android.