India's first interactive English learning app for pre-school kids “OckyPocky” has recently received investment from Mr. Ankit Kumar through Lead Angels Network. This innovative EdTech start-up is founded by ex-YouTube India head and it has carved its own niche already.
OckyPocky endeavors to change the way over 160 million preschool kids learn, starting at age 2. Language is a key skill that kids start learning, but many of them in Tier II and Tier III towns lack access especially to early-stage English language learning solutions. Existing internet content is often unsafe for them. OckyPocky as a platform aims to help prevent this by providing a safe and an interactive alternative! The focus on true personalization with the mother tongue is their key strength. Hindi and Marathi users are loving it every day.
Commenting on the recent investment in OckyPocky, Mr. Ankit Kumar, Managing Partner, Alternative Global said, “We have recently finalised the investment process with OckyPocky. OckyPocky is an interesting app. It provides English language learning, powered by speech recognition technology. The app, developed and designed for India with a focus on vernacular languages, personalizes the learning experience for kids by using natural language processing and artificial intelligence.
We were keen on investing in this space as EdTech has a bright future and is the current market trend. It is anticipated to reach $1.96 billion by 2021; India has a current user base of around 9.6 million. Going by the trend and anticipating the sector's growth we felt the time is just apt for to invest in this niche.”
On receiving the recent funding Mr. Amit Agrawal, Founder, OckyPocky said “We are happy to have investors like Ankit Kumar on board and we are confident to grow rapidly as the market is very accepting and favorable at the moment. With the current tailwinds OckyPocky too is gaining momentum and will be using the current round for marketing activities and R&D to further better the product and offerings. We will continue to bring great experience for the skills that matter to Bharat and create a better foundation for our Tier 2, 3, 4 underserved market.``
Research indicates Preschool kids in the age of 2 to 6 constitute the 3rd largest gadget user demographic. Their minds are very fertile and OckyPocky is leveraging technology to facilitate the exponent growth during the critical foundation years. The platform uses speech recognition tech, helping people learn English. It uses everyday spoken languages to teach kids. The app leverages the application of NLP and Artificial Intelligence (AI).
The firm has already penetrated well and claims to have got a decent traction on the platform which sums up to over 50 million words learnt. The firm will be using fresh capital in the direction of further enhancing the product through new technologies and boosting their operations.