Online Marketplace Droom Acquires Augmented Reality Startup Visiolab Ideas

Indian online automobile marketplace Droom, announced that it has acquired Delhi-NCR based augmented reality (AR) startup Visiolab Ideas for an undisclosed amount.

With the acquisition, Droom will look to leverage technologies such as artificial intelligence (AI), AR, virtual reality (VR), machine learning and big data to offer a better customer experience on its automobile commerce platform.Droom will launch an AR/VR lab to enhance the customer experience. Visiolab founders Navdeep Singh (CEO), Sahil Singh (CTO), will join the Droom team.

Droom is an AI and data science-driven online transactional platform for used automobiles, ranging from bicycles to aeroplanes. It has four marketplace formats — B2C, C2C, C2B, and B2B — and three pricing formats — Fixed Price, Best Offer, and Auction. Droom also offers other automobile-related services such as insurance, loan and warranty.

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