Event booking platform Paytm Insider too is riding the storm. It has managed to grow its online event inventory from 0 to 9K in four months (April to August 2020). “we have recovered 75% of our lost traffic year-on-year, including the traffic achieved during IPL 2019 bookings, just by virtual event listing,” says Paytm Insider’s founder Shreyas Srinivasan.
“Surprisingly, the categories selling for digital events seem to be different from those @paytminsider has traditionally been known for. We believe a lot of these categories will be additive to our business in both users and revenue going forward,” Srinivasan tweeted.
With such traction and user interest, the Paytm-owned company has decided to launch a hoard of tools to make the listing experience more impactful. It will now enable users to list live-streamed events, doing away with its Zoom API events requirement. Creators can also publish other interactive features like multi-choice, fill in the blanks and polls synced to both live-streamed and pre-recorded videos, besides capability to host 360 videos.