• Chethan Machaknur

Paytm Launches Android Mini App Store, Onboards Over 300 App-Based Service Providers

In a bid to take on the Google-Apple duopoly and push for self-reliance, digital payments giant Paytm has launched its Android Mini App Store.

Paytm plans to use the app store to help developers take their applications to the masses. This is the startup’s latest move after its Premier League (IPL)-led cashback scheme Paytm Cricket League was temporarily banned from the Google Play Store India.

Paytm is providing listing and distribution of mini-apps from within its app, without any charge. Developers will be able to give a choice of Paytm Wallet, Paytm Payments Bank, UPI, net banking, and card payments to users.

Mini apps are custom-built mobile websites that give users an app-like experience without requiring an actual download. This will benefit millions of users by helping them save their data and memory.

Paytm’s Android Mini App Store offers direct access to discover, browse, and pay without downloading or installing separate apps. More than 300 app-based service providers such as Decathalon, Ola, Rapido, Netmeds, 1MG, and Domino’s Pizza have joined the programme.

“It comes with a developer dashboard for analytics and payment collection, along with various marketing tools to engage with users. This app store has been running in beta with select users and has witnessed over 12 Mn visits in September,” the company said in a statement.

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