Paytm launches WeChat-like platform for businesses

Paytm has launched ‘Paytm Mini Programs’ that enables businesses to showcase their products and services to its user.Currently Faasos, Practo, 1mg, Magicpin and Zoomcar are using Paytm Mini Programs.

Partners of the programs can send push notifications through the Paytm app to run campaigns and engage users.The mini programs offers a dashboard to track payments, download reports, analytics and initiate refunds.

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