• Chethan Machaknur

PearPop lets TikTok celebrities monetize by sharing shout-outs and screen time with fans

PearPop a new Los Angeles-based company, is on its way to racking up nearly 25,000 users in less than a month, and has already landed seed funding from the firm Rocket One Capital.

The company’s premise is simple. Allow fans to bid for shared screen time with their favorite TikTok celebrities, and it’s one that has attracted the attention of a few of the platform’s stars with several million followers.

The company was able to hook 3,000 users with one post from Anna Shumate, a TikTok star with 6.5 million followers who goes by the handle of “annabananaxdddd,” according to the company’s founder, Cole Mason.

PearPop’s platform works by letting TikTok celebrities set a price for sharing screen time. They can accept bids and preview the content to approve to make sure it’s aligned with their persona on the platform. The payment is made through Stripe and the software verifies payment. Once paid, the celebrity posts the shared-screen video.

“We built it for the influencer,” said Mason. “If you’re a fan trying to access your favorite TikTok star, then they can access them through PearPop instead of trying to contact a manager and pay for legal fees. You can simplify that and do that super easily.”

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