Personal Care Startup mCaffeine Raises Over INR 22 Cr

mCaffeine has raised over INR 22 Cr by issuing Series B Compulsorily Convertible Preference Shares (CCPS) and equity shares to various investors

mCaffeine is a personal care startup which offers caffeine-infused skin and hair care products. At present, it offers 10 products in the face, body and hair care range. It claims to have 5,00,000 customers.

mCaffeine sells its products online through its own portal as well as brands such as Amazon and Nykaa. Last year, the company added a green tea range of products and was reportedly targeting 1 Mn customers in the next 12 months with an aim of recording INR 100 Cr accounting rate of return (ARR)

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