PhonePe allows users to check for operational stores, home delivery of essentials


PhonePe under the ‘Stores’ section has introduced two new filters ‘currently operational’ and ‘home delivery’. The ‘Stores’ section on the PhonePe app lists all local kiranas in the customer’s vicinity, as per their current location.


“The new features of ‘currently operational’ and ‘home delivery’ also solve the problem from the merchant’s side since they not only open shops as per government regulations but also as per stocking levels.


Claims that it saw a three-fold increase in activity on its ‘Stores’ page, and a 50 percent rise in daily traffic on their mobile application platform.


“We realised that customers want to know which shops are actually open and possibly delivering at home as they can't really assume anymore. We have solved this by introducing two filters in the Stores section "currently operational" and "home delivery". We keep this information updated as the situation is changing dynamically," said Karthik Raghupathy, VP Strategy & Business Development, PhonePe.


Along with this, Flipkart-owned PhonePe has also introduced ‘Pay Now’ feature on the ‘Stores’ page itself, allowing users to make payment directly on the page, and removing the need to scan any QR, after the order is placed.


“The new features of ‘currently operational’ and ‘home delivery’ also solve the problem from the merchant’s side since they not only open shops as per government regulations but also as per stocking levels. They also want to tell all customers that they are possibly delivering at home once they are open. This is a win-win for both merchants and consumers," added Karthik.

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