Pinterest announces a Creator Fund of $500K

Pinterest today hosted an event focused on its creator community, where the company announced a series of updates including the launch of a $500,000 Creator Fund, a new content policy called the Creator Code, as well as new moderation tools, among other things.

Creator Code will be a combination of machine learning and human review, which aims to make Pinterest a more positive & safe experience for all. The Creator Fund is specifically focused on elevating creators from underrepresented communities in the United States and will offer a combination of creative strategy consulting and compensating them with budget for content creation and ad credits. The company tells us it’s initially committed to giving creators $500,000 in cash and media throughout 2021.

“For the first participants of the program, we worked with eight emerging creators across fashion, photography, food and travel, and will be identifying 10 more creators in the next few months for the next cohort,” noted Creator Inclusion Lead Alexandra Nikolajev.

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