Reckitt Benckiser raised Rs 45Cr funding round in Visage Lines Personal Care Pvt. Ltd., that owns the brand Bombay Shaving Company. Other HNIs like Rajesh Sud from Bharti Enterprises; Anjali Bansal, Founder of Avaana Capital; and Kuldeep Jain, Managing Director of CleanMax Energy also participated.
The Bombay Shaving Company has a portfolio of over 100 products across shaving, bath and body, skin, and beard care. RB’s investment will come handy to scale its operations to a Rs 150Cr top line in the next fiscal and to expand rapidly in offline retail distribution as the post-COVID footfalls ramp up.
"Our investment represents a commitment to bring the best of two worlds together – Bombay Shaving Company’s expertise in digital-first brands with strong ecommerce capabilities, and RB’s expertise in branding, manufacturing, and global scale. Together, this combination of complementary skills sets us up for huge success," said Arjun Purkayastha, Senior Vice President, Ecommerce, Digital, and Ventures, Reckitt Benckiser.