Reliance Looks To Conquer Farm-To-Fork Supply Chain Market With JioKrishi
Reliance Industries and Reliance Jio Platforms are banking on the new partnership with Facebook to expand into the agritech domain with the JioKrishi app. The JioKrishi app will offer farm-to-fork supply chain support as well as data analytics.
Reliance recently launched the JioKrishi app to help farmers undertake precision farming aided by farmland data. The app, which is currently in beta mode, will use data analytics to alert the farmers about the right time to sow, irrigate, and fertilise the crops. The company believes that this will increase their productivity and yield.
JioKrishi would also send alerts to farmers updating them on the weather, seasonal pests, crop loss trends, or rare attacks such as those from locusts.