Reliance-Owned Omnichannel Platform Fynd Partners With Flipkart

Reliance-owned offline-to-online (O2O) omnichannel platform Fynd, has announced a partnership with Walmart-owned ecommerce company Flipkart, ahead of the Diwali festive season in India. The purpose of the partnership is to extend Fynd’s omnichannel strategy and help more brands sell with ease on Flipkart.

Fynd works with brands and retailers to enable their store inventory to be shoppable across different online and offline channels beyond the store. Online customers can buy these products on the Fynd App,, the brand’s own website, prominent marketplaces like Amazon, Myntra, Tata CLiQ, Ajio, Google and now Flipkart, among others.

Fynd also enables retailers to become omnichannel using its in-store solution, Fynd Store. Using this, brand stores can sell products that are not physically present in the store.

“Our expertise is in omnichannel commerce, and Covid-19 has accelerated its demand. Flipkart is a trusted marketplace, and with this integration, we offer brands the opportunity to reach new customers, maximise product discovery, and grow sales,” said Farooq Adam, cofounder of Fynd.

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