Reliance Jio has partnered with US-based short video platform Firework, under the Jio Developers Growth pad, to offer vertical video “stories” format to 100 Mn+ KaiOS users in India. KaiOS is an operating mobile operating system based on Linux for keypad feature phones.
The Firework-Jio collaboration will bring hyper shot content from Firework’s vault to Jio’s network of handheld devices and apps. The system will also be integrated into the Jio browser on the ‘discover’ tab.
Commenting on the same, Firework India’s CEO Sunil Nair said, “Jio has created a new category of connected users by bringing the KaiOS ecosystem to India and then pioneering app development on these phones, meant for an untapped audience. To have them join the portfolio of Firework publishers is a significant reassurance towards Firework’s business leadership as a short video network platform, globally.”