Reliance Retail's 'vocal for local' mission expands to 30,000 artisans

Reliance Retail said it showcased more than 40,000 artisan-crafted products from over 50 GI clusters to its customers this festive season in a strong push to locally-made artisanal products.

The Indie range is sourced from over 50 GeographicaI Indication Handicrafts from across India, including Gujarat, Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, Odisha, Bihar, Jharkhand, Telangana, Andhra Pradesh, and West Bengal.

Swadesh is a special brand of Reliance Retail that brings alive India's rich handcrafted traditions and offers over 400 types of handmade textiles, handicrafts and agricultural products that are listed with GI. Swadesh also has an MoU with the Ministry of Textiles, which enables the sourcing of 100 percent authentic crafted products, directly from artisan communities. Swadesh brand is available across multiple formats including AJIO and Trends.

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