Riteish And Genelia Deshmukh Launch Plant-Based Meat Products Startup.The company will launch a variety of products, tailor-made for the Indian palate. The company has partnered with global ingredients manufacturer Archer Daniels Midland (ADM) and Nutrition India.
Imagine Meats has also worked in collaboration with the India arm of the Good Food Institute (GFI), a not-for-profit organisation which promotes plant-based alternatives to meat, dairy and eggs. ‘Clean meat’ is created by growing meat outside of an animal from a small cell sample, eliminating the need for factory farming and slaughter.
“We want Imagine Meats to be the choice for anybody seeking the taste of meat, without the guilt of environmental and public health impacts – just as it will be for our own family,” said Genelia Deshmukh, founder of Imagine Meats.