Kolkata-based RP Sanjiv Goenka Group (RPSG) acquired 51% stake in AI-powered news app Editorji for an undisclosed amount.
Editorji uses artificial intelligence (AI) and machine learning (ML) to learn user tastes and preferences, and suggest a playlist of news videos tailored to their interests. It offers a free-of-charge and ad-free version at present but plans to roll out a paid version this year.The company generates its revenue through paid content partnerships and events.
“We had been working independently to start our own digital news venture. But Editorji came as a readymade opportunity. The way it is structured is very interesting as it is an AI-driven model. It gives simple news without judgment. We built the back-end technology and we needed scale. We have finally found a home in RPSG.” Vikram Chandra Founder & MD of Editorji said.