• Chethan Machaknur

SaaS startup CustomFit.ai raises investment from Java Capital

No Code SAAS personalisation platform CustomFit.ai has raised an undisclosed amount of funding in its pre-seed round, led by Java Capital. The round also saw participation from investors including Upsparks, FirstCheque, and LetsVenture.

CustomFit.ai provides a hyper-personalised website by analysing the insights from website traffic and visitor journeys to optimise conversion of website traffic into leads.The startup converts the website traffic to quality leads by dynamically changing website content and CTAs as per visitor characteristics such as company size, industry, source, the current product they are using, etc., and also based on their past behaviors and interests.

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