• Chethan Machaknur

Sachin Tendulkar to promote fantasy sports after signing on as Paytm First Games' brand ambassador

Paytm First Games -- the gaming subsidiary of homegrown digital financial services major Paytm -- has signed up sporting legend Sachin Tendulkar as its brand ambassador, a move the startup hopes will inspire gaming enthusiasts to experience fantasy sports and expand its reach in smaller cities and towns.

As brand ambassador, Sachin will create awareness about fantasy sports, a virtual game where participants put together virtual teams of real players of a professional sport, and help Paytm First Games generate excitement around all fantasy sports, including fantasy cricket, kabaddi, football, and basketball.

"The icon of a billion cricket-loving Indians, Sachin would be instrumental in creating awareness about the exciting genre of fantasy sports in the country. Most of us have grown up watching the Master Blaster in action. By welcoming Sachin as brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning, and research," Sudhanshu Gupta, COO, Paytm First Games, said.

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