Short video app Triller inks deal with Reliance; appoints former TikTok executive as country manager

US-based photo and video sharing app Triller has inked a strategic deal with Reliance-owned music streaming service JioSaavn. "JioSaavn will soon be embedding Triller into the streamer; front and centre," the company said in a statement. The announcement comes just a day after Triller appointed TikTok's Raj Mishra as its Country Manager and Head of Operations for India. (Mishra had earlier served as TikTok India's country manager.)

Users get access to Triller's 100+ video filters and sound editing features to create "professional-looking videos" in a matter of seconds. They can pick a song, select the portion of the track they want to use, and create a high-quality shareable video in no time.

Triller claims that this association will give it access to JioSaavn's large user base of 300 million. "When any music video is watched within the JioSaavn streamer, it will automatically be a Triller music video, which will exponentially grow Triller's users and usage. Furthermore, JioSaavn's streamer will have a prominent button to 'Make a Triller Video' on the main screen of the platform," the company stated.

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