Regional language short-video platform Bolo Indya raised another $400K from Inflection Point Ventures, existing investors from Eagle10 Ventures also participated.
Claiming to have 6.5 mn users, It is amongst the many Indian platforms trying to fill the void left by Chinese apps. The latest infusion will be used to enhance the ‘personalisation and recommendation engine’ to further expand Bolo Meets and enhance tools for content creators.
“Short videos in local languages are expected to see the demand of over 80 Mn users by 2022, just fourth in line to Youtube, payments and ecommerce. This is where Bolo Indya wants to bring in video commerce for personalized online services to build a product that adds contextual value to the time spent on the internet by regional language users,” said Varun Saxena, founder, Bolo Indya.