Pureplay Skin Sciences, the parent company of Plum raised INR 110 Cr in Series B funding led by Faering Capital, Trifecta Capital as well as existing investor Unilever Ventures.
Currently, the brand is available in more than 220 cities at 6K retail outlets, in addition to 15 online marketplaces which still account for over two-third of Plum’s topline. The company plans to use the fresh funds in research, sourcing, new product launches, technology and expansion of distribution footprint.
“We are delighted to welcome Faering Capital given their track record in working with entrepreneurs and their expertise in Consumer Brands. The funds raised from Faering Capital, Unilever Ventures and Trifecta Capital will help us deliver a more engaging brand experience for our customers (fondly called Plumsters) and further expand our product range and market presence.” said Shankar Prasad, CEO & Founder.