Snapdeal on Thursday said its first sale of the festival season will run from October 16-20.
Snapdeal's larger rival, Walmart-owned Flipkart, is slated to host its annual 'The Big Billion Days' sale from October 16-21. Amazon will hold its 'Great Indian Festival' from October 17 onwards, while online fashion retailer Myntra will hold its 'Big Fashion Festival' between October 16-22.
Snapdeal's 'Kum Me Dum' sale selection is built around the choices indicated by more than 1.25 lakh participants across 92 cities, it said in a statement.
Snapdeal said it has worked closely with manufacturers to bring products for its customers at prices lower than last year. It added over 10,000 sellers in the last three months to increase its inventory of value priced merchandise, it added.