Social ecommerce startup ShopG raised $1.5 mn seed round


Social ecommerce platform ShopG raised $1.5 mn seed funding round led by Orios Venture Partners and RPSG Ventures. The round saw participation from Angel investors, including Alibaba; Rajesh Yabaji, CEO of Blackbuck; Raghunandan G, former CEO of Taxi for Sure; and Prasanth Nair, ex-Flipkart.


ShopG will expand its community leader network in lower-tier cities, scale its technology, build a supply of small regional brands, as well as help create a suite of D2C-branded products using the fresh infusion.


"The next 500 million internet customers, from Tier3/4 cities of India, who earn an average household income of Rs 25,000-30,000 per month, prefer assisted buying from someone they trust and have low average order values of less than Rs 250" said Co-founders Ankur and Abhishek.

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