ShareChat announced its acquisition of HPF Films, a video production company specialised in digital content. With the acquisition, a 25-member team from HPF Films has already joined ShareChat and will be contributing towards content operations, digital marketing, creative solutions, and creator management for both ShareChat and Moj.
HPF Films has ideated and produced 3,500+ titles across different formats including web-series, digital ads, short films, and documentaries for 20+ brands like Meesho, OKCredit, ixigo, and Ola among others.
Manohar Charan, VP - Corporate Development and Strategic Finance, ShareChat, said, “ This acquisition will help us build a framework for our creators and nurture them to evolve as influencers on the platform. Moreover, HPF’s strength on creative side will also help us to create innovative, high performing advertising solutions for brands looking at engaging with our audiences.”