Sony’s new AI-powered TVs ‘mimic the human brain’

Sony recently released a new lineup of Bravia TVs that 'mimic the human brain' to replicate how we see and hear. These devices use a new processing method that Sony calls 'cognitive intelligence.' The company says it goes beyond standard AI to create an immersive visual and sound experience.

Here's what the company's got to say, "While conventional AI can only detect and analyze picture elements like color, contrast, and detail individually, the new Cognitive Processor XR can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike - something that conventional AI cannot achieve."

The processor divides the screen into zones and detects the focal point in the picture that analyzes sound positions in the signal to match the audio to the images on the screen. It’s impossible to say how well the AI performs unless you're sitting in front of the TV. If you wanna test it out yourself, you’ll likely need deep pockets. Sony would unveil the prices and availability around spring this year.

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